It is the nature of business. It is the nature of the sport.
The goal of every NFL team each year is to win the Super Bowl. ... and to break the will and the spirit of their rivals along that path.
If the Pittsburgh Steelers want to make the playoffs again in 2024, they might need to find some vulnerability inside the AFC North.
Enter the Browns, led by quarterback Deshaun Watson.
Vulnerable.
General manager Andrew Berry and coach Kevin Stefanski have put together such a winning program there that last year, even without Watson and Nick Chubb, the Browns made the playoffs.
But now? Chubb still might not be quite right. And Watson? Two full years, and just 12 games played ... for all that was given up for him? That isn’t going to cut it.
The Ravens in the AFC North? Not so vulnerable. The Bengals, with Joe Burrow coming back? Maybe not so vulnerable.
No, the way for Pittsburgh to get a leg up is to keep the Browns down.
Cleveland is a team that had only made the playoffs twice in the 20 years before Stefanski got here, so this stuff about a "make-or-break'' season for Browns leadership might be bogus.
But the "break'' part? That's the Steelers' job. And the Browns figure as a target.