The Philadelphia Eagles have received NFL approval for the sale of an 8% minority stake, a deal that values the franchise at a whopping $8.3 billion, according to league reports. The approval was granted during Wednesday's NFL owners' meeting in Dallas, marking another milestone in the escalating valuation of NFL teams.
The transaction introduces new minority stakeholders to the Eagles organization while maintaining majority owner Jeffrey Lurie's full control of the team. Notably, the sale excludes assets such as Lincoln Financial Field. Among the new investors are Susan Kim, chairman of the board at Amkor Technology, as well as Zack Peskowitz and Olivia Peskowitz Suter, children of Ed Peskowitz—co-founder of United Communications Group and a former co-owner of the Atlanta Hawks.
This sale underscores the dramatic rise in NFL franchise values. Lurie purchased the Eagles in 1994 for $185 million, and the team's current valuation ranks among the league's highest. In September, CNBC's Official NFL Team Valuations pegged the Eagles as the ninth-most valuable NFL franchise at $7 billion, supported by $669 million in revenue during the 2023 season.
Sources indicate that the Eagles' minority stake sale drew interest from numerous parties, including family investment groups, individual investors, and private equity firms. The NFL recently permitted private equity investment in teams, a move Lurie first publicly addressed in June when discussing plans for this sale.
The new investors join an organization steeped in success under Lurie's nearly three-decade tenure. The Eagles secured their first Super Bowl victory in 2018 and have added multiple NFC Championships to their resume. This season, they sit atop the NFC East with an 11-2 record and are firmly in the mix for the conference's top seed.
The $8.3 billion valuation reflects not just the Eagles' sustained excellence but also the broader financial trajectory of the NFL. With TV deals, sponsorships, and global expansion driving revenue growth, the league continues to set benchmarks for sports franchise valuations.
