America's Sweethearts: Dallas Cowboys Cheerleaders outlines the intense career and training of the cheerleaders for the Dallas Cowboys, as well as their controversial pay. The Dallas Cowboys Cheerleaders (also called America's Sweethearts) features 36 members, many of whom are new recruits. The series offers an intimate look into the auditions, training, and personal lives of these iconic cheerleaders. The show's creator, Greg Whiteley, also made the multi-season Netflix show Cheer in 2020, which focused on the drama of a college cheer team.
Cheerleading has been a staple in the National Football League (NFL) since 1954, with 24 of its 32 teams currently featuring cheer squads. Prospective cheerleaders undergo scrutiny based on their technique, kicks, splits, appearance, stage presence, enthusiasm, and personality during recruitment. Released as a Netflix original, America's Sweethearts: Dallas Cowboys Cheerleaders shines the spotlight on the cheerleading squad for the Dallas Cowboys, the various nuances of their work, and even the pay they receive, which may not be what most would expect.
The Dallas Cowboys Cheerleaders Make $75,000 Per Year
The Cowboys Are The Most Valuable Team In The League
According to Forbes, the Dallas Cowboys are the NFL’s most valuable team, estimated at $9 billion. Reflecting this status, the Dallas Cowboys Cheerleaders (DCC) are among the highest-paid cheerleaders in the league. Reports suggest they earn between $15 to $20 per hour for practices and receive $500 per game. The most seasoned members' annual earnings can reach around $75,000. However, not all cheerleaders receive this level of compensation. In the series, former Cowboys cheerleader Kat Puryear says, "I would say I’m making…like a Chick-fil-A worker who works full-time."
The total salary includes game performances, hourly wages for practices, and public appearances. The girls are compensated around $50-75 to represent the team at events, such as conferences, corporate events, and hospitals throughout the year. The squad has made over 83 USO appearances since forming in 1961. Annually, the team dedicates over a thousand hours to participating in charitable events and other public engagements. Requests for appearances are open to the public and can be submitted through the squad's official website.
How The Dallas Cowboys Cheerleader Salary Compares To Other NFL Teams
The Cowboys Cheerleaders Are Some Of The Highest Paid In The NFL
According to NBC Sports Boston, other cheerleaders are paid about $15-20 an hour and $150 a game. This amounts to an average salary of about $22,500 a year. Along with the Dallas Cowboys Cheerleaders, some of the other highest-paid squads in the league cheer for the Miami Dolphins, Minnesota Vikings, New England Patriots, and Philadelphia Eagles. Squads also get paid more if the team advances to the playoffs, as they get to perform in more games, making both the team and the cheer squad more valuable.
Specific pay structures for cheerleading squads are often not publicly disclosed. Still, it is generally thought that the Dallas Cowboy Cheerleaders receive the highest compensation among all squads. Payments can also vary based on the cheerleaders' experience levels and seniority within the team. Typically, cheerleaders remain with a team for three to five seasons, with some transitioning to new career paths afterward and others staying on for many years. Kelli Finglass, the Dallas Cowboys' cheer coach featured in the docuseries, has been involved with the team for nearly two decades, contributing to the squad's longevity and success.
