For the third straight year, Detroit Lions quarterback Jared Goff has dropped a line of apparel with all of the proceed going to charity.
But this isn’t any ordinary clothing line. No, this series of shirts, hoodies, and hats were designed with the help from children in the Fate Program. A little backstory:
For the last three years, Goff has partnered with Merit—a Detroit-based nonprofit aimed at youth in the hopes to provide them with the resources and opportunities to both graduate high school and go to college. Within Merit is the FATE Program, which they define as the following:
This four-year, cohort-based program provides innovative programming that blends project-based learning, character development, career exposure, and mentorship into a co-curricular experience that emphasizes the value of education and its role in achieving long-term career and personal goals.
Goff’s program is an innovative one. He collaborates with kids already in the FATE Program to produce some really nice Detroit apparel. Every year, they come out with new designs, and in Year 3, they’ve really hit their stride with the Grit City collection, which you can view here.
Here’s a great background video on how they developed this year’s designs.
Of course, the best part about the programs is that 100% of the proceeds will go toward funding a college scholarship. According to Goff’s website, last year this program provided four-year scholarships for each of the kids involved in the design of the shirts, plus extra money to go towards other children in the FATE Program.
Oh, and did I mention that Goff himself matches every single dollar raised? So if you purchase a $30 shirt, all $30 goes towards a scholarship, plus an additional $30 from Goff for a total contribution of $60.
