Raven Gates Has a ‘Mini Crash Out’ While Discussing Changes in the Influencer World

Bachelor Nation fans got to know and love Raven Gates Gottschalk on Season 21 of “The Bachelor” and on Season 4 of “Bachelor in Paradise,” where she met her husband, Adam Gottschalk.

The two tied the knot in 2021 and welcomed their son Gates in January 2022 and their second son, Max, in July 2023.

Raven loves keeping fans updated with her life on social media but recently experienced a “mini crash out” while discussing changes in the influencer world in a new video online. 

She got candid, saying, “Have you ever had one of those days where you’re just like, you think you’re being productive and then you look at the work that you’ve done and you’re like, ‘Actually, I’ve been the least amount of productive’? I’m just so frustrated with myself right now that I’m like, ‘Okay, I need a reset. I need to reset. I’ve been working all morning and I need to redo my mindset.’”

Raven continued, revealing she recently learned about new changes taking place within the influencer world. 

“Okay, now that you have witnessed me have a little mini crash out… I forgot I had a meeting today with one of my managers,” she said. “The biggest thing in the industry right now is ROAs and ROIs. And basically it’s like your conversion rate and how you’re doing for the brand and it’s totally, totally shifting the influencer industry.”

The Bachelor Nation star went on and discussed how she thinks this change will now affect her work as an influencer. 

“Basically a brand will pay you X amount of money and they want X amount of money made out of you… and depending on the contract, even though they’re making money off of you, if you don’t hit that [amount of money], then they won’t work with you again,” she shared.

“My method has always been, I’m not gonna remind you of all the sales that are going on… I have to be authentic. I have to show you what I actually use in my home and in my everyday. That does well for me,” she continued, “Everything always changes and shifts, but overall I feel super confident in what I share and I feel like people can really trust me because it has never been about selling stuff to people. It’s always been about what I actually like.”