Dan Campbell could make a claim to be "America's coach".
He's the ultimate competitor as a head coach and has helped turn the woeful Detroit Lions into a Super Bowl contender through his message of hard work and determination.
He's not all toughness and grit, though. He's also low-key hilarious.
Campbell showed off some of his comedic touches in a new commercial for Applebee's, and unless you're a fan of the Green Bay Packers — Detroit's NFC North arch-rival — it hits just right.
Some of Campbell's other hilarious moments include wearing a racing helmet to a press conference after being named the grand marshal of the Detroit Grand Prix and his description of his morning coffee intake.
Not so funny for the rest of the NFC is that Campbell has Detroit primed for another playoff run after almost making the Super Bowl last season.
